Captivating Gen Z and Millennial Investors: The Power of Transparent ESG Strategies and Digital Engagement

Younger generations prioritize different ESG standards, with climate change and global warming being the most pressing issues for Gen Z and younger millennial investors. However, they also value social and economic equity within corporations. This focus on ESG issues extends to the workplace, as young professionals increasingly join companies that prioritize ESG goals. Currently, Gen Z talent makes up 46% of the full-time workforce in the U.S, and they value factors such as flexible healthcare plans, mental health support, volunteer days, and mentorship.

To engage younger investors, companies must prioritize transparency and leverage digital channels to communicate their ESG initiatives. One example is virtualizing annual general meetings (AGMs), which saw a 70% increase in average attendance in 2021 compared to 2020. In addition, companies can invest in investor relations and maintain regular contact with younger shareholders to foster loyalty and value perception.

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